Originally from Austria, my work is known to spread "corporate magic*" by combining a strategic approach with a creative, human, and playful element that sparks joy and enthusiasm. From a young age, I've spent my time in nature and exploring the world. Today, I thrive in the intersection of diverse cultures, each with its unique way of life. This rich tapestry of experiences has granted me a profound perspective on creating a culture that nurtures connection, joy, creativity, and well-being.
I firmly believe in the power of fostering a culture that is not only driven but also leaves ample room for living life to its fullest and the freedom to explore. Exploration and play are not only pastimes; they are fertile grounds for cultivating fresh ideas and fostering self-knowledge.
Advocating for Individuals: I believe that individuals need to feel genuinely supported in their exploration endeavors. It's through this support that people can truly flourish, unlocking their full potential as they traverse the exciting landscapes of learning and self-discovery.
Guiding Organizations: Apart from advocating for individuals, I collaborate with companies to imagine and design systems that allow space for creativity, exploration, and connection. My work is dedicated to helping employees feel creatively inspired, innovative, and thriving within their workplace environments. Over the past 10 years, I have implemented my frameworks with organizations and creative collectives such as Dropbox Design, kyu Collective, WorkingNotWorking, Pattern Brands, SubRosa, Red Bull, and Uber, and shared my thinking on platforms and communities like Thrive Global, SuperHi, 99u, General Assembly, Freelancing Founders, Ladies Wine & Design and IMC University Krems.
Get in touch: hello@alicekatter.com
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* Michelle Morrison, Director of Strategy and Ops at Twitter, former Head of Design Ops at Dropbox
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