I'm a Brand & Community Strategist with a background in Psychology, originally from Austria, now based in Brooklyn, NYC.

I craft strategies and creative ideas to shape and engage communities, build brands & culture and bring it to life through strategic positioning, content, communications and creative solutions.

I'm a Brand & Community Strategist with a background in Psychology, originally from Austria, now based in Brooklyn, NYC.
I craft strategies and creative ideas to shape and engage communities, build brand & culture and bring it to life through strategic positioning, content, and communications.

Brand Management

— Communications + Go-to-Market Strategy
—  Social Strategy + Playbook
— Content Strategy
—  Brand Management (Contract)

Community & Culture
— Community Strategy
— Community Programs
— Community Building/Management
— Culture Building

Brand Strategy
— Brand Positioning
— Competitive Analysis
— Market Research & Consumer Insights
— North Star

Brand Management
— Comms, Social Strategy + Playbook
— Content Strategy
— Go-to-market Strategy
— Brand Management (Contract)

 
I embed myself into organizations and work closely with teams to revise/define the brand and/or community mission & purpose and bring it to life by building a brand ecosystem, curating the right talent and re-imaging marketing, storytelling and communication approaches.

Over the past 9 years, I consulted and worked with brand strategy and design agencies such as NYC-based Sub Rosa and Plan A, Vienna-based moodley brand identity, London-based Collider and Albion - and the brand, community and marketing teams of Working Not Working, Dropbox, Red Bull, Uber, The New Work Project, Now Gallery London.

I  focus on building brands and programs with community at the heart. From launching the first platform for challenging the mind with Red Bull and working with a niche community of Rubik’s Cube enthusiasts to shaping Working Not Working’s creative community event strategy, building CreativeMornings Viennese community, to developing The New Work Project’s community program.

For a more holistic approach, I partner with a small team and global network of creatives, ranging from designers to copywriters, photographers and editors.

Over the past 9 years, I consulted and worked with brand strategy and design agencies such as NYC-based Sub Rosa and Plan A, Vienna-based moodley brand identity, London-based Collider and Albion - and the brand, community and marketing teams of Working Not Working, Dropbox, Red Bull, Uber, The New Work Project, Now Gallery London.

I  focus on building brands and programs with community at the heart. From launching the first platform for challenging the mind with Red Bull and working with a niche community of Rubik’s Cube enthusiasts to shaping Working Not Working’s creative community event strategy, building CreativeMornings Viennese community, to developing The New Work Project’s community program.

For a more holistic approach, I partner with a small team and global network of creatives, ranging from designers to copywriters, photographers and editors.

I strive for new ways of thinking, working and collaboration.

My mission is to inspire new ways of thinking, working and collaborating.

I create spaces for creatives and like-minded people to connect, collaborate and exchange knowledge. That's why I started Out Of Office, a monthly newsletter and thought-platform creating ideas, tools and resources to shape our work life and culture.

I love to create spaces for creatives and like-minded people to connect, collaborate and exchange knowledge. That's why I started Out Of Office, a thought platform creating ideas, tools and resources to shape our working life and culture.