With a background in Psychology, I am fascinated by the human psyche and understanding how people form stronger bonds and flourish through the principles of play. This, coupled with my love for travel has allowed me to develop strategies, and design solutions for companies and communities across NYC, London, and Vienna.

I'm a Brand & Community Strategist with a background in Psychology, originally from Austria, now based in Brooklyn, NYC.
I craft strategies and creative ideas to shape and engage communities, build brand & culture and bring it to life through strategic positioning, content, and communications.

Brand Management

— Communications Strategy
—  Social Strategy + Playbook
— Content Strategy and Management

Community & Culture
— Community Strategy
— Community Programs
— Community Building/Management
— Culture Building

Brand Strategy
— Brand Positioning
— Competitive Analysis
— Market Research & Consumer Insights
— North Star

Brand Management
— Comms, Social Strategy + Playbook
— Content Strategy
— Go-to-market Strategy
— Brand Management (Contract)

Throughout the past 10 years, I developed and implemented my frameworks and strategies with organizations such as Dropbox, WorkingNotWorking, Pattern, Red Bull and Uber, and shared my thinking on platforms and communities like SuperHi, 99u, Thrive Global, General Assembly, Ladies Wine & Design.

Over the past 9 years, I consulted and worked with brand strategy and design agencies such as NYC-based Sub Rosa and Plan A, Vienna-based moodley brand identity, London-based Collider and Albion - and the brand, community and marketing teams of Working Not Working, Dropbox, Red Bull, Uber, The New Work Project, Now Gallery London.

I  focus on building brands and programs with community at the heart. From launching the first platform for challenging the mind with Red Bull and working with a niche community of Rubik’s Cube enthusiasts to shaping Working Not Working’s creative community event strategy, building CreativeMornings Viennese community, to developing The New Work Project’s community program.

For a more holistic approach, I partner with a small team and global network of creatives, ranging from designers to copywriters, photographers and editors.

New ways of thinking, working and collaboration.

My mission is to inspire new ways of thinking, working and collaborating.

I create spaces for creatives and like-minded people to connect, collaborate and exchange knowledge. That's why I started Out Of Office, a monthly newsletter and thought-platform creating ideas, tools and resources to shape our work life and culture.

I love to create spaces for creatives and like-minded people to connect, collaborate and exchange knowledge. That's why I started Out Of Office, a thought platform creating ideas, tools and resources to shape our working life and culture.