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Social Brand & Community Strategist

Social Brand Strategist

Social Brand Strategist

I'm a curious mind, passionate about collaboration, connecting people and creating unique experiences, bridging social media and IRL communities.

I help brands to make the most of Social Media. I’m specialised in social media and brand communications, I love to connect brands with their people, find innovative and clever ways of helping brands grow and tell stories and weave digital into real-world experiences. 

I'm a curious mind, passionate about collaboration, connecting people and creating unique experiences, bridging social media and IRL communities.

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Strategically connecting brands with people through cultural insight.
 

Understanding the Consumer is key in our ever-changing world.

With a background in Social & Consumer Psychology and an unstoppable curiosity to explore new countries, cultures and trends, I translate brands and ideas into culturally & community-relevant communications concepts, campaigns and formats, that connect to the consumer of today and wave digital into real-life experiences.

Some of the services I offer:
- Social Media Strategy & Campaign Management
- Brand Strategy and Development
- Audience & Community Development
- Creative Direction and Storytelling
- Cultural Programming, Curation & Production

You're in good company!

Creative Hub & Foodie Network  

You're in good company!

Working with a small team and global network of creatives ranging from designers, copywriters to photographers and editors, I bring creative ideas to life.
Here are some of the companies & brands I've worked with over the years.

AK_clients_redbull
AK_clients_iglo
AK_clients_uber
AK_clients_bros
AK_clients_bacardí
AK_clients_iglo
AK_clients_hornig
AK_clients_vcm
AK_clients_pictofit
AK_clients_friya

My mission is to inspire new ways of thinking, working and collaborating.

Workshops, Talks & Lectures.

I love to bring people together, travel and work from everywhere and am basically living my best freelance/creative entrepreneurial life.
I host events, talks and session to share my experiences and occasionally write about them. 

Never stop learning – Apart from helping brands with their Social Strategies, I give talks and University lectures around Social Media & Consumer Psychology. Discover the latest social media trends and enjoy reading all about them in my current issue. Feel free to download & share!

You can book me for company workshops, keynote talks & University lectures around Social Media, Social & Consumer Trends, Community Building and more.

Co-Founder Work & Community Space 

Creative Hub & Foodie Network  

Create & Collaborate: Creative Studio 

Passionate about collaboration, connecting people and creating unique experiences/events, I recently founded a Work & Community space in Vienna, to bring together creatives with different skills and create new opportunities, ideas and conversations.

Collaboration is what keeps us creative. To bring like-minded individuals who champion innovation and collaboration together, we opened the doors to our "Neue Freunde Studio" a Social Media & Content Creation Studio and creative hub. Further than that, I am Co-Founder of Foodie Network & Pop-Up Event Series 'The Brunch Club'.

Passionate about collaboration, connecting people and creating unique experiences/events, I recently founded a Work & Community space in Vienna, to bring together creatives with different skills and create new opportunities, ideas and conversations.

Public Speaking

  • IMC Krems, University of Applied Science, Austria 2018
  • Werbeakademie Vienna, 2018
  • Business Riot Festival, Vienna 2018
  • Ladies, Wine & Design 2017
  • Marketing Natives, Vienna 2017
  • Creative Region, Linz 2017

I'm always up to talk about collaboration,
marketing and food over a good coffee.

Say hello!