Brand building with community at the heart ✎ 

I work with brand- and community-focused businesses that reimagine
the way we work, live and connect and strive for new ways of thinking,
working and collaboration.

Creating work that connects (with) people

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Selected Work & Consulting Experience 

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Creative Community Event Strategy,
Working Not Working, NYC 2020

I worked with the wonderful WNW team to drive strategies for shaping, scaling and engaging their creative community initiatives and celebrate the wider creative community.
I developed a creative community engagement strategy, including formats, that would involve the WNW community of more than 30K members more into their current and planned programming initiatives.
Some of the formats we developed are now being translated into digital.
If you’re a creative, make sure you follow WNW and take part in their current amazing virtual programming.

Members Program Strategy, 
The New Work Project, 2019-2020

Many co-working spaces are lacking a sense of community, where members barely know each other and don’t get the chance to collaborate. Therefore I started working with the team of TNWP and developed a Members Engagement Strategy + Program to offer their members more than just a space, but create a hub for creative knowledge sharing, support and collaboration.
We started with defining the purpose and goal of the space & program, and developed several initiatives such as a bi-weekly Lunch Club, for members to get to know each other, open up collaboration opportunities, and virtually, expanded the program into digital, with a Slack channel, weekly newsletters.

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Project Comms Manager,
Red Bull 2016-2020

  • Global Audience Marketing & Communications Strategy
  • Coordination and management of communication/social media plan
  • Country & Internal Channel Support
  • Event Content Production Management
  • Creation and distribution of content in collaboration with/for different departments and internal channels
  • Content & Asset Management

 See Case:

Community & Event Management,
Creative Mornings Vienna, 2014-2017

  • Community engagement &  IRL involvement
  • Social content format development for pre-, during and post-event communication
  • Social Media & Event Amplification
  • Sponsorship Aquisition and Management
  • Live-Content Management

Social Strategy + Campaign Management,
Uber Austria, Vienna 2017-2019

Social Strategy & Culture-Led Storytelling

  • Social Strategy Workshops + Playbook
  • Social Brand Positioning & North Star Development
  • Community Campaign Development & Management for the launch of the new Social Strategy

See Case:

Social Strategy & Content Management,
Hakuma, Vienna 2018-2019 

Social Media Strategy & Management

  • Developing social media strategy, look & feel and content franchises
  • Researching and developing strategic positioning based on consumer and cultural insights and trends
  • Managing strategy & messaging
  • Guiding social media formats, content and campaigns from concept to production and distribution

See Case:

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My Services

  • Cultural Research & Strategy
  • Social Strategy & Consulting
  • Community Strategy
  • Community Building/Management
  • Cultural Insights & Consumer Trends
  • Cultural Programming
  • Workshops, Talks & Keynote Speaker
  • Social Media & Communications Strategy
  • Brand Culture & Storytelling
  • Cultural Insights & Consumer Trends

  • Production
  • Cultural Programming

  • Talent + Partnership Curation

  • Workshops, Talks & Keynote Speaker