The project resulted in a micro-influencer social media storytelling campaign, focussing on different experiences in Vienna, from culture to food and fashion.
As I work with a network of creatives and social influencers, we also took care of the content production and developed a video series to bring the story to life.
We collaborated with a handful of brand advocates and micro-influencers and asked them to showcase their favourite insider spots. Local cinematographer & blog "Wiener Portraits" helped us tell their stories and spread the word. As a result, we created a social video series, that lets users explore Vienna from a local point of view.
For the kick-off and implementation of the new strategy, we took over Uber's Social Media accounts. We used the newly launched IGTV feature to distribute the episodes in different formats. During this process, I worked closely with the team of Uber and collaborated with a number of content creators and the local community.