Uber Austria Micro-Influencer Campaign
"Entdecke Wien durch die Augen von Locals." – Social Media Strategy & Storytelling
Uber Austria Micro-Influencer Campaign
I produced this project for Uber to create local brand trust in Vienna and connect to the local community.
The project resulted in a micro-influencer social media storytelling campaign, focussing on different experiences in Vienna, from culture to food and fashion.
Content Strategy & Campaign
Content Strategy
We created a content strategy, that communicates Uber Austria's brand values and tells a consistent story with local relevance. With an insight-driven mix of owned and curated content we inspire, inform, engage and involve users & those who have a standing in their niche.
We created a content strategy, that communicates the brand values, the essence of the brand and tells a consistent story. We made sure we have an insight-driven and relevant mix of owned and curated content, to inspire, inform, engage and involve users & those who have a standing in their niche.
Cross-Channel Storytelling:
"Vienna Insider Tour"
As I work with a network of creatives and social influencers, we also took care of the content production and developed a video series to bring the story to life.
We collaborated with a handful of brand advocates and micro-influencers and asked them to showcase their favourite insider spots. Local cinematographer & blog "Wiener Portraits" helped us tell their stories and spread the word. As a result, we created a social video series, that lets users explore Vienna from a local point of view.
Distribution & Community Building
For the kick-off and implementation of the new strategy, we took over Uber's Social Media accounts. We used the newly launched IGTV feature to distribute the episodes in different formats. During this process, I worked closely with the team of Uber and collaborated with a number of content creators and the local community.
For the kick-off and implementation of the new strategy, we took over Uber's Social Media accounts. We used the newly launched IGTV to distribute the episodes in different formats. During this process, I worked closely with the team of Uber and collaborated with a number of content creators and the local community.
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