"Entdecke Wien durch die Augen von Locals." – Social Media Strategy & Storytelling
"Entdecke Wien durch die Augen von Locals." – Social Media Strategy & Storytelling
"Entdecke Wien durch die Augen von Locals."
My work with Uber Austria started with a social media workshop focusing on strategy and consulting on content, digital marketing and more.
The outcome was a new Content Strategy, that focuses on building local awareness and brand trust and a mobile-first micro influencer kick-off campaign, integrating the newly launched Instagram TV format.
Bronze Winner at Lovies Awards for Social Excellence
The Lovies is the leading and most prestigious European awards honouring excellence on the Internet.
Content Marketing Strategy
Content Strategy
We created a content strategy, that communicates Uber Austria's brand values, the essence of the brand and tells a consistent story with local relevance. We made sure we have an insight-driven and relevant mix of owned and curated content, to inspire, inform, engage and involve users & those who have a standing in their niche.
We created a content strategy, that communicates the brand values, the essence of the brand and tells a consistent story. We made sure we have an insight-driven and relevant mix of owned and curated content, to inspire, inform, engage and involve users & those who have a standing in their niche.
Cross-Channel Storytelling:
"Vienna Insider Tour"
As I work with a network of content creators, editors and social influencers, we also took care of the content and developed and produced a video series to bring the story to life.
We collaborated with a handful of brand advocates and micro-influencers and asked them to showcase their favourite insider spots. We partnered with local cinematographer & blog "Wiener Portraits", a blog known for showcasing the human faces of a city to help us tell their stories and spread the word. As a result, we created a social video series, that lets users explore Vienna from a local point of view.
Distribution & Community Building
For the kick-off and implementation of the new strategy, we took over Uber's Social Media accounts. We used the newly launched IGTV feature to distribute the episodes in different formats. During this process, I worked closely with the team of Uber and collaborated with a number of content creators and the local community.
For the kick-off and implementation of the new strategy, we took over Uber's Social Media accounts. We used the newly launched IGTV to distribute the episodes in different formats. During this process, I worked closely with the team of Uber and collaborated with a number of content creators and the local community.
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