Red Bull Mind Gamers:
Project Marketing & Communications Management 

Building a global community of curious and bright minds. 

With innovative new methods of digital storytelling and real-life events, we built a new community of curious minds.

With innovative new methods of digital storytelling and real-life events, we built a new community of curious minds.

Storytelling and activations, an online platform with monthly challenges, online games and real-life events.

Storytelling and activations, an online platform with monthly challenges, online games and real-life events.

RBMG Challenge June 18
Red Bull Mind Gamers Quantum Lab

Can you solve the clues and find the login to access the quantum computer Enoch? 🤔redbullmindgamers.com/quantumlab

Gepostet von Red Bull Mind Gamers am Mittwoch, 22. März 2017

Project Responsibilities & Outcome

Gamified Cross-Channel Campaign

Gamified Cross-Channel Storytelling Campaign: vertical & landscape.

  • Defined global communications strategy including objectives, goals, messages, channels, tactics and actionable year-round communications + social media milestones plan
  • Partnered and managed project scope, set priorities, define goals, deliverables, resource needs and budget across multiple teams and workstreams
  • Guided MI/SI content plans & event content production generating 20M+ views
  • Directed and collaborated with client, content, digital and analytics departments/agencies
  • Created communications guides & best practices for event hosts
  • Key project contact and collaboration lead for regions and internal + external stakeholders - including brand, event marketing, production
  • Reported outcome and results to internal and external stakeholders.

Through 3 different channels, Facebook, Instagram Stories and Snapchat, we created an interactive story, that engaged users in an online escape game experience, with the goal of gaining awareness and drive traffic to redbullmindgamers.com.

Through 3 different channels, Facebook, Instagram Stories and Snapchat, we created an interactive story, that engaged users in an online escape game experience, with the goal of gaining awareness and drive traffic to the Red Bull Mind Gamers.

Social Content Strategy &
Creative Content Production 

Since the launch of the project, I support the global team of Red Bull to launch the project in more than 24 countries, manage the Red Bull Mind Gamers social media channels, and create social activations and content with talented producers, puzzle designers, and content creators.

Since the launch of the project, I support the global team of Red Bull to launch the project in more than 24 countries, manage the Red Bull Mind Gamers social media channels, and create social activations and content with talented producers, puzzle designers, and content creators.

Red Bull Mindgamers - Rubiks Cube Tutorial

These are seven steps for solving a Rubik's cube.

Gepostet von Red Bull am Donnerstag, 8. März 2018

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