Red Bull Mind Gamers:
A new platform for a community of problem-solvers.

Building a global community of curious and bright minds. 

Building Red Bull's first platform for challenges of the mind.

With innovative new methods of digital storytelling and real-life events, we built a new community of curious minds.

With innovative new methods of digital storytelling and real-life events, we built a platform for a community of problem solvers and Rubik's Cube enthusiasts. 

Storytelling and activations, an online platform with monthly challenges, online games and real-life events.

RBMG Challenge June 18
171014-RB-Cube-dsc_9426

Project Responsibilities & Outcome

Gamified Cross-Channel Campaign

Gamified Cross-Channel Storytelling Campaign: vertical & landscape.

  • Defined global communications strategy including objectives, goals, messages, channels, community engagement tactics and actionable year-round communications + social media milestones plan
  • Managed project scope, priorities, defined goals, deliverables, resource needs and budget across multiple teams and workstreams
  • Guided content plans, MI/SI production & event content production generating 20M+ views
  • Directed and collaborated with client, content, social, programming and analytics departments/agencies
  • Created communications guides & best practices for event hosts
  • Key project contact and collaboration lead for regions and internal + external stakeholders - including brand, event marketing, production
  • Reported outcome and results to internal and external stakeholders

Through 3 different channels, Facebook, Instagram Stories and Snapchat, we created an interactive story, that engaged users in an online escape game experience, with the goal of gaining awareness and drive traffic to redbullmindgamers.com.

Through 3 different channels, Facebook, Instagram Stories and Snapchat, we created an interactive story, that engaged users in an online escape game experience, with the goal of gaining awareness and drive traffic to the Red Bull Mind Gamers.

Content Strategy &
Creative Content Production 

Since the launch of the project, I support the global team of Red Bull to launch the project in more than 24 countries, manage the Red Bull Mind Gamers social media channels, and create social activations and content with talented producers, puzzle designers, and content creators.

Since the launch of the project, I support the global team of Red Bull to launch the project in more than 24 countries, manage the Red Bull Mind Gamers social media channels, and create social activations and content with talented producers, puzzle designers, and content creators.

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