Creative Storytelling:
Social Media Format Development

For the whole tea brand HAKUMA, we developed creative storytelling ideas to build brand culture.

Based on their brand mission + company goals, we developed a set of storytelling formats for Hakuma's Instagram channel. 
We deep-dived into the brand, community & culture to find the credible intersection and unlock the territory and cultural contribution that makes sense for the brand.

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The goal was to bring their brand culture to life, increase awareness, grow & engage their audience. From integrating user-generated content to showing the innovative magic and function behind the three different whole tea drinks.

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