Channel Management & Creative Storytelling

For the whole tea brand HAKUMA, we developed creative storytelling ideas to build brand culture.

Based on their brand mission + company goals, we developed a set of storytelling formats & recurring content franchises for Hakuma's Instagram channel. 
We deep-dived into the brand, community & culture to find the credible intersection and unlock the territory and cultural contribution that makes sense for the brand.


The goal was to bring their brand culture to life, increase awareness, grow & engage their audience. From integrating user-generated content to showing the innovative magic and function behind the three different whole tea drinks.

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