For the launch of a new rum, we promoted the brand’s mission, a set of music festivals and brand activities and showed them through the lens of influencers.
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Thank you BACARDI for the invite 24 hours in Budapest @szigetofficial we loved it 🙌🏼 great meeting @mysoulandu & @bellkinss hope to see you two in Moscow one day, thanks @dj_snaap for the great set he's the dj in our video 🔊 and a BIG thank you to @alicekatter for making this all happen 🙏🏼 ... 🎥 Video by the talented @nadivmolcho ... #OriginalBacardiMojito #CasaBacardi #Bacardi #BacardiSummer
To spread the message locally in Vienna, we organised a Summer Party at Donaukanal with a Mojito Mixing Class, Tattoo Artist and summer vibes. We invited 15 bloggers and influencers to join the event and create their own cocktail, which generated a great number of mentions, posts and stories and reach on Instagram.