Influencer Campaign & Event for Bacardi Mojito Taste

BACARDÍ unleashes summer experiences from music festival sponsorships to innovative artist collaborations.

For the launch of a new rum, we promoted the brand’s mission, a set of music festivals and brand activities and showed them through the lens of influencers.

Influencer Campaign

To promote the brand’s mission of connecting people from different backgrounds and experience its activities through the lens of influencers, I teamed up with the team of Alba Communications and Bacardi and created a marketing campaign involving 3 Austrian influencers from different backgrounds and niches.

We sent them to music festivals and invited them to create content that showcased their personal experience with the brand. 

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Mojito Summer Party

Mojito Summer Party

To spread the message locally in Vienna, we organised a Summer Party at Donaukanal with a Mojito Mixing Class, Tattoo Artist and summer vibes. We invited 15 bloggers and influencers to join the event and create their own cocktail, which generated a great number of mentions, posts and stories and reach on Instagram.

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