Influencer Campaign & Event for Bacardi Mojito Taste

Influencer Campaign

To promote the brand’s mission of connecting people from different backgrounds and experience its activities through the lens of influencers, I teamed up with the team of Alba Communications and Bacardi and created a marketing campaign involving 3 Austrian influencers from different backgrounds and niches. We sent them to music festivals and invited them to create content that showcased their personal experience with the brand. 

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Mojito Summer Party

Mojito Summer Party

To spread the message locally in Vienna, we organised a Summer Party at Donaukanal with a Mojito Mixing Class, Tattoo Artist and summer vibes. We invited 15 bloggers and influencers to join the event and create their own cocktail, which generated a great number of mentions, posts and stories and reach on Instagram.

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